Hi! I’m Klue 👋

Strategic Product Designer crafting intuitive & accessible experiences with empathy and data.

With 4 years of experience in UX Design, PM and marketing, I bring a holistic approach to design challenges.
I've worked in
mobility, fintech and crypto, skilled in 0-to-1 design, data-driven iteration and business growth.

Solving confusing interfaces

Redesigned the Paywatch mobile app for financially illiterate users. Boosted retention by 7%. Reduced VoC by 40%.

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Better Search for EV Charging drivers

Launched a new search feature of ‘CBAP’ with an intuitive interactions. Increased retention by 8%.

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Micromobility to reduce carbon emission

Designed and iterated the ‘GreeGo’ mobile app and admin web dashboard, making micromobilities accessible to everyone on Jeju island.

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My strength at work

Clear Goal Setting

I turn ambiguous situations into clear design problems. I ask ‘Why’ about the data and uncover user needs.

Detailed Craft

I craft every pixel to deliver the most intuitive experiences. I pay attention to details and test with users.

Logical Communication

I align people with the goal using clear rationale. I collaborate with various teams using my technical knowledge.

I'm passionate about designing AI-driven and multimodal experiences
that deliver unique value to users.